Challenge
Bring the tradition of men's custom suiting and made-to-measure clothing to womenswear.

 

Insight

To be worth the investment, custom clothing needs to be versatile in fit and fabric to flex with all the roles women play throughout the day.

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Solution

We built a brand around the feminine power to be many things—mother, boss, friend, chef—all at once. LAKAN offers capsule wardrobe pieces just as versatile as the women who wear them. Each piece pairs well with everything in the collection and goes with the flow of your day.

 

Director of Strategy: Stacey Smith
CD: Gracie Thomas
Agency: GT Studio

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Brand strategy, Brand voice, Messaging, Website copy