JULIA STRELLER
copywriter
copywriter.
jeweler.
just-do-it-er.
There's something you should know.
I'm wearing jewelry I made in wax carving class and secretly dying for you to ask about it.
If I'm curious about something I'll learn it. That's how my writing career started–I wanted to learn how to get into shows for free, so I started writing as a music journalist.
I'm wrapping up my fourth year getting a masterclass in brand voice, go-to-market strategy, campaign building, and creative concepting, as a copywriter for Dell Technologies’ in-house agency. I also dabble in music supervision, sourcing tracks for Dell and Alienware video projects.
When I’m not working, I’m practicing my handstand and writing a book about my fashion-icon Cubana grandmother. If you can't find me, I’m probably traveling without plans or snowboarding in the trees.
EXPERIENCE
DELL BLUE - COPYWRITER
April 2021 - Present
Concept, write, pitch, and produce global, multi-channel campaigns for Dell’s in-house agency. Source music for Dell and Alienware videos.
FREELANCE - COPYWRITER + BRAND STRATEGIST
May 2020 - Present
Craft brand strategy, messaging and voice, executing across websites, products, email campaigns, and social media. Clients range from jewelry stores to athletes, luxury clothing designers, and musicians.
THE FAMILY NUT - COPYWRITER + CO-FOUNDER
Jan 2022 - Jan 2024
Drove strategy for brand development, social media, and product launch.
Managed creative campaign production. Wrote social media, website, and product label copy.
ROAS MEDIA AGENCY - PERFORMANCE STRATEGIST + COPYWRITER
Sept 2020 - March 2021
Managed portfolio of Facebook and Instagram performance ad accounts for D2C brands. Wrote copy, consulted creative strategy, and managed client relationships.
CULTURE CAPITAL - MUSIC JOURNALIST
June 2019 - March 2020
Wrote articles about live shows and artist interviews. Planned live music events in Austin. Created promotional social media content.
C3 PRESENTS - SOCIAL MEDIA INTERN
Aug 2019 - Jan 2020
Concepted and wrote social content for Piknic Électronik music festival. Managed festival’s social media account.
GOOD MUSIC ALL DAY - EDITOR, JOURNALIST
Sept 2017 - May 2019
Managed team of 20 student writers & photographers. Wrote articles about live shows, created music festival web and social content, and interviewed artists. Edited and published sports and cultural content.
AVAYA- COPYWRITING INTERN
June 2018 - Sept 2018
Assisted writing and editing case studies for a global tech company.