Rugged Jobs Dell
We tested this industrial tablet against the world's toughest working conditions.
Not pictured: Honey Bump the bear's IMDB credits (too long), in-forest re-writes, and glacial downpours that tested our sanity.
2x Silver Addy Awards
AD: Kevin Stuhldreher
CD: Dominick Walker
ECD: Joel Davis
Product messaging, Concept, Pitching to stakeholders, Script, Product feature storytelling
Rugged Jobs
Dell
We tested this industrial tablet against the world's toughest working conditions.
Not pictured: Honey Bump the bear's IMDB credits (too long), in-forest re-writes, and glacial downpours that tested our sanity.
2x Silver Addy Awards
AD: Kevin Stuhldreher
CD: Dominick Walker
ECD: Joel Davis
Product messaging, Concept, Pitching to stakeholders, Script, Product feature storytelling
SiteSeeing on Social
To extend this campaign for two years, we created the SiteSeeing campaign. It's a journey to the world's most intense jobsites, where people push themselves and their tech to the extreme every day.
Bear Generated Content (BGC)
Honey Bump the bear got ahold of our tablet and posted on company socials.
Interactive Stories
Influencer Partners
To kickoff SiteSeeing, we partnered with outdoor influencers who use Rugged in extreme conditions.
UGC
We called for people to take us SiteSeeing and gave the world a peek into people's extreme offices.
