THE FAMILY NUT

PRODUCT DEVELOPMENT + BRAND STRATEGY + PRODUCT LAUNCH + SOCIAL STRATEGY + CAMPAIGN CONCEPTS + COPY

My friends and I created a peanut butter company called The Family Nut. We made everything from the recipe and packaging to the visual branding,  voice and tone, product launch strategy, and social content.​

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As a founding member and copywriter, I led our strategy for brand development and product launch. I also managed creative campaign concepting and wrote copy for social media, website, and product label.